Business How-Tos

A casual visitor to your blog can soon become a loyal customer

How to Create a Blog to Boost Your Small Business Marketing

If you spend any amount of time online searching for information there’s no doubt that you’ve read a few blogs (like this one). Have you been thinking that this content platform may be something that could help with your online presence? One of the best things about a blog is that it attracts people to your business on their schedule, not yours. Visitors to your site will get to know more about you any time of the day, like: what you offer what you know and what your business values are Regular content posted to your website combined with sharing to social media is the ideal way to reach your potential customers, and strengthen loyalty with existing customers. You can show your knowledge of your industry, some personality and get exposure to your products and services. That’s the beautiful result of inbound marketing! Just remember that a blog isn’t necessarily …

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discover your business brand appeal

Social Media and Branding for Solopreneurs

Today’s shoppers are blasted with sales messages all the time. We are constantly hearing about how great this or that product or service is and we are understandably a bit jaded. So, how do you as a business get the right people to take notice and be engaged with you and your brand?  By building relationships on social media.  For solopreneurs this can happen in the most natural way because it’s easier to develop an authentic relationship when just one person is representing the business as opposed to a department of several people. You may take on an assistant to help with social media and other tasks, but it will still be a more natural approach when one or two are planning, posting, commenting and being relational.  Consider your relationship building strategy carefully. The best way to explore your strategy is to create a Social Media Marketing Plan to help …

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Easy website builder (free)

WordPress Is So Much More Than an Easy-to-Use Website Builder

After exclusively using WordPress for over 10 years on my sites and to build update client websites, I’ve got a good feel for how great this Content Management System (CMS) is for every level of technological skills. That includes those that feel like they are technologically challenged. WordPress celebrated 15 years as an open source content management system in 2018 and is only getting stronger as time goes on. While it originally got it’s fame as an easy-to-use blogging platform, the software is now commonly used for websites big and small (see the infographic below for some of the big names that use the WordPress CMS) and offers ease-of-use for the non-techie and backend developer alike…and of course all of those skill levels in between. The software is top-notch and the ability to use plugins and themes to customize your site means that getting some pretty amazing and functional features …

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home business ideas for women

Home Business Ideas for Women

A flexible business is best for me to be able to perform the most important roles in my life as a wife and mother. As a homeschool mom, a business that doesn’t take me away from home very much is a must. It’s been around 12 years since I first started making money from home. Through those years I regularly discovered different home business ideas for women, tried different business opportunities and learnt various skills to better equip myself for services I could provide online. Whatever reason you have that has you looking for home business ideas, you’ll get inspired and encouraged by this article to get started today. The best thing about having a home business is the ability to work your business life around your personal life. In most work situations you have to work your personal like around work, which has often left me feeling unsatisfied with …

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