A casual visitor to your blog can soon become a loyal customer

How to Create a Blog to Boost Your Small Business Marketing

If you spend any amount of time online searching for information there’s no doubt that you’ve read a few blogs (like this one). Have you been thinking that this content platform may be something that could help with your online presence? One of the best things about a blog is that it attracts people to your business on their schedule, not yours. Visitors to your site will get to know more about you any time of the day, like: what you offer what you know and what your business values are Regular content posted to your website combined with sharing to social media is the ideal way to reach your potential customers, and strengthen loyalty with existing customers. You can show your knowledge of your industry, some personality and get exposure to your products and services. That’s the beautiful result of inbound marketing! Just remember that a blog isn’t necessarily …

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Be open to change and discover purpose in life

Be Adjustable and Available for Your Calling

A life well lived is a life led with purpose, with adaptability and with a strong commitment to make every day matter. Each day can be significant for different reasons and what truly matters does change throughout the different stages of our lives, but by making a point of focusing on the meaningful parts of life you will discover what you’re meant to be doing to live the fulfilling and satisfying life that seems to elude the majority of people. Maybe you already know what your calling is (at least for this part of your life) or have a pretty good idea of how to achieve your unique purpose-driven life. If that’s you, I’m glad you’re here reading because you’re still ‘seeking’ and hopefully understand that our calling/purpose/life vision isn’t something to discover once and then live out. We need to be regularly on the lookout for how our calling …

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discover your business brand appeal

Social Media and Branding for Solopreneurs

Today’s shoppers are blasted with sales messages all the time. We are constantly hearing about how great this or that product or service is and we are understandably a bit jaded. So, how do you as a business get the right people to take notice and be engaged with you and your brand?  By building relationships on social media.  For solopreneurs this can happen in the most natural way because it’s easier to develop an authentic relationship when just one person is representing the business as opposed to a department of several people. You may take on an assistant to help with social media and other tasks, but it will still be a more natural approach when one or two are planning, posting, commenting and being relational.  Consider your relationship building strategy carefully. The best way to explore your strategy is to create a Social Media Marketing Plan to help …

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What's holding you back from achieving life goals

Is Something Holding You Back in Achieving Life Goals?

Are you taking action on everything you desire? Chances are, you have some areas that you want to see some growth in  – relationships; hobbies; skills; business building. Some things may be best for a future time but perhaps you have a couple of ideas, projects or ventures that you really love thinking about doing but the doing part just isn’t happening. Or, maybe it’s not happening consistently.  If you are having difficulty achieving life goals it means you’ve got something to work through that is holding you back. No biggie though. It will just take a little time and better awareness. After you’ve overcome those challenges you’ll be much wiser and better able to adapt, adjust and learn quicker for the next ones. And you know there’s going to be more setbacks, hurdles and unknown obstacles because that’s what happens in life; it’s the purposeful life to face our …

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home business flexibility

Your Home Business Makes a Better You

Everyone can be an entrepreneur Any mom can start a business from home and make an excellent income without sacrificing their family life. What I love the best about my home business is that I can quite easily plan my business around my personal life. I may be spending 25 – 30 hours on business some weeks, but even on those busy weeks, I’ve still got the flexibility to do what I want when I want.   I’ve created my work and made it mesh beautifully with my home life. You can do that too. I’m in the middle of re-reading Choose Yourself by James Altucher (great read for anyone running or starting a biz from home) and I completely agree with this bit he wrote: Some people will say, “Well, I’m just not an entrepreneur.” That is not true. Everyone is an entrepreneur. The only skills you need are …

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Work or play - Work and play

The Many Meanings of Work and Play

About a decade ago the ‘work & play’ concept came into my life. Since then I seem to discover new meanings for it in various parts of my life and the world at large. What I once perceived as a word for necessary tasks has become a word of joy and purpose. What I once perceived as a word to describe leisurely and happy activity has become a word that I interject to define the beneficial part of any activity. In my business, I label myself a Work and Play Coach because I am focused on helping others build a business from home that they love – to play while they work. A home business also requires us to mesh our home and business life – to create a balance between our business (work) and leisure (play) time. And I’m a really big advocate of doing hard work to excel …

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Easy website builder (free)

WordPress Is So Much More Than an Easy-to-Use Website Builder

After exclusively using WordPress for over 10 years on my sites and to build update client websites, I’ve got a good feel for how great this Content Management System (CMS) is for every level of technological skills. That includes those that feel like they are technologically challenged. WordPress celebrated 15 years as an open source content management system in 2018 and is only getting stronger as time goes on. While it originally got it’s fame as an easy-to-use blogging platform, the software is now commonly used for websites big and small (see the infographic below for some of the big names that use the WordPress CMS) and offers ease-of-use for the non-techie and backend developer alike…and of course all of those skill levels in between. The software is top-notch and the ability to use plugins and themes to customize your site means that getting some pretty amazing and functional features …

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home business ideas for women

Home Business Ideas for Women

A flexible business is best for me to be able to perform the most important roles in my life as a wife and mother. As a homeschool mom, a business that doesn’t take me away from home very much is a must. It’s been around 12 years since I first started making money from home. Through those years I regularly discovered different home business ideas for women, tried different business opportunities and learnt various skills to better equip myself for services I could provide online. Whatever reason you have that has you looking for home business ideas, you’ll get inspired and encouraged by this article to get started today. The best thing about having a home business is the ability to work your business life around your personal life. In most work situations you have to work your personal like around work, which has often left me feeling unsatisfied with …

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mountain top summit - "self-discipline doesn't limit, it gives you freedom"

How to Build Self Discipline to Do What Matters

I have to start off with some words from the best book, because this is what is often in my head when I’m struggling with how to build self-discipline (a life-long activity it seems)  and frustrated because I’m not getting tasks done that I really want to do. I don’t really understand myself, for I want to do what is right, but I don’t do it. [I’ve got things I want to do with my time, but I’m still spending too much time doing things that don’t move me forward.] Instead, I do what I hate. But if I know that what I am doing is wrong, this shows that I agree that the law is good. . . I want to do what is good, but I don’t want to do what is wrong, but I do it anyway. [Even when I have clearly decided on and planned what …

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DREAM VISION signpost - Keep moving forward and enjoy the journey

The Dream Big Journey

Enjoy the journey even when you think you’re not moving forward with the important stuff. Life has a way of changing priorities and making some priorities challenging to put first. I could share many situations in my life when I wasn’t moving forward on what really mattered. I have long been an advocate of setting goals and dreaming big. I am totally energized by the goal-setting activity, but have often been discouraged by the goal-achieving process. There are some things that I realized weren’t really what I wanted, but there have been more goals and dreams that I’ve held onto for years even though I was taking very little action in that area. You may think that some of those big dreams you have are impossible to achieve, or just too difficult to move forward with. I believe we have been instilled with certain ambitions because that’s what our purpose …

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