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Social Media and Branding for Solopreneurs

Today’s shoppers are blasted with sales messages all the time. We are constantly hearing about how great this or that product or service is and we are understandably a bit jaded. So, how do you as a business get the right people to take notice and be engaged with you and your brand?  By building relationships on social media.  For solopreneurs this can happen in the most natural way because it’s easier to develop an authentic relationship when just one person is representing the business as opposed to a department of several people. You may take on an assistant to help with social media and other tasks, but it will still be a more natural approach when one or two are planning, posting, commenting and being relational.  Consider your relationship building strategy carefully. The best way to explore your strategy is to create a Social Media Marketing Plan to help …

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